It’s that time of year again: in January, the tulip takes centre stage! On 17 January, we traditionally celebrate the start of the cut-tulip season, a colourful period that lasts no less than 100 days.
The day is celebrated in grand style at Museumplein in Amsterdam, with an impressive tulip-picking garden featuring around 200,000 tulips. From 13.00, everyone can pick a bunch of tulips for free. It’s a festive occasion that puts the tulip in the spotlight, both literally and figuratively, and shows how this flower brings people together, stirs emotions and fosters a sense of community.
The theme for 2026 is ‘United in Bloom’—a perfect reflection of the power of the tulip: a flower that brings people together and stirs emotions. From this day on, tulips are once again widely available from our wholesalers, officially ushering in the tulip season.
Visit Groothandelscentrum Plantion and be surprised by the selection of fresh tulips. Artificial tulips are also available in many sizes and varieties.
