The second edition of Floréda took place at Plantion in Ede from 4 to 6 October. During these three days of buying and inspiration, florists, garden centres, market traders and other green industry professionals came together to find inspiration, discover new products and stock up for autumn and the festive season.
With a central location in the Netherlands and a variety of suppliers and vendors all in one place, Floréda offers an accessible purchasing opportunity for the green trade. Visitors could find seasonal flowers and plants, accessories and other products for their autumn range, among other things. There were also various special offers and new products.
From organic flowers to AI in practice
Alongside buying, inspiration was very much at the heart of the event. Wilderful presented organic flowers, while Smithers-Oasis hosted demonstrations featuring the OASIS® BIOLIT® BIO ‘Less Is More’ programme, which helps florists save up to 30% while continuing to make the most of their craftsmanship. Bon Vivant showed how AI can be applied in practice, and Albert Haverman introduced visitors to Floral Profit. Visitors could also take part in a Plantion course on Buying by the Clock.
A new feature of this edition was the Floréda Cup, a competition specifically for floristry students in vocational and private education. Students worked on the theme Into Fall and created a free-form arrangement using warm autumn colours and characteristic seasonal materials. The competition required the use of at least two blocks of OASIS® Renewal®.
Entries were judged by the public. In addition, participants received personal feedback from certified judge Erika Oldenhof. Fenne Peters was named the winner of the first Floréda Cup. Floréda also hosted its annual education day for vocational education teachers and private training providers. During the day, education professionals learned about current developments and topics in the sector, with the aim of bringing this knowledge into the classroom.
A key autumn event for the trade
With more than 800 visitors, the organizers are looking back on a successful second edition of Floréda. Bringing together purchasing, inspiration, demonstrations, industry knowledge and networking makes Floréda a complete event for professionals preparing for autumn and the holidays.
“With the autumn edition, we wanted once again to offer a place where people could come not only to buy, but also to find new ideas and meet others in the industry. The Floréda Cup was a great addition. The students’ and visitors’ enthusiasm made it all the more enjoyable to see their work,” say the organizers.
The next edition of Floréda is scheduled for the first weekend of March 2027 and will start on Sunday 7 March at Plantion in Ede. Further details will be announced at a later date.
Floréda is an initiative of Plantion, Groothandelscentrum Plantion, Smithers-Oasis and VBW. With the slogan ‘Right in the heart of the floral business’, Floréda aims to offer a central, accessible industry event for the green trade.
