The first edition of Floréda took place at Plantion in Ede from 9 to 11 March 2026. This new purchasing event for florists, garden centres and market traders brought suppliers, growers and trade professionals together around the latest seasonal offerings in flowers, plants and related products.
During the three-day purchasing and inspiration event, visitors could find inspiration, discover new collections and purchase directly from various exhibitors in the industry.
One of the highlights of Floréda was the NK Floral Art competition, organized on Monday and Tuesday under the direction of VBW. Participants showcased their creativity and craftsmanship in a spectacular competition, bringing extra visitors and inspiration to the event.
On Wednesday afternoon, a conference on sustainability took place. Various speakers discussed certification and sustainably grown products, and gave visitors practical insights into creating a more sustainable product range.
With more than 500 trade visitors, the organizers look back on a successful first edition. Floréda provided a platform where inspiration, networking and purchasing came together—exactly what the industry needs.
“It was wonderful to see how many industry professionals made their way to Plantion,” the organizers said. “Floréda was designed as an accessible and inspiring purchasing event for the green trade, and the feedback from visitors and exhibitors was very positive.”
Floréda is an initiative by Plantion, Groothandelscentrum Plantion, Smithers-Oasis, VBW and TICA. Its first edition created a new industry event “right in the heart of the floral business”.
