On Tuesday evening, 28 October, the Celebrate the Holidays event took place at Plantion. Florists, garden centres and other green industry professionals came together with their teams to find inspiration, meet one another and kick off the holiday season together.
Highlight of the evening
A real showstopper was the live creation of the Netherlands’ most beautiful Christmas table by DPK magazine. Floral arrangements, Christmas displays and creative styling brought the festive experience to life. These creations will also appear in the December issue of DPK magazine.
Visitors could also choose from several program options:
– Plantion Purchasing Training – where participants could experience for themselves what it is like to buy at the auction clock and learn about the online purchasing options.
– VBW Sustainability Seminar – focusing on the opportunities for sustainable business practices and providing a more detailed explanation of the FlorIT footprint tool.
An evening for the whole team
With Celebrate the Holidays, the organizers wanted to inspire not only buyers, but also retail staff. As a result, the event became a festive and educational experience that also provided a substantive kickoff to the holiday season.
Attendance and atmosphere
More than 450 visitors attended the event. The positive feedback from attendees confirms that Celebrate the Holidays meets a strong need to find inspiration together and kick off the season in a festive way.
Festive opening of Alflora
The new Alflora store was also officially opened during the evening. Visitors were the first to get the chance to explore the renovated store and discover its inspiring range. The opening was a fitting highlight in the festive atmosphere of the evening.
About the organizers
Celebrate the Holidays is an initiative by Plantion, Groothandelscentrum Plantion, Koninklijke VBW and Smithers-Oasis. Through the event, the partners aim to inspire, connect and strengthen the floriculture sector.
