Pelargonium: the season’s star summer bloomer
The pelargonium (geranium) has been a much-loved summer-flowering plant for generations—and for good reason. With its abundant blooms, wide range of colors and robust nature, it effortlessly brightens balconies, patios and gardens. With minimal care, it keeps flowering for months. A true customer favorite: reliable, colorful and easy to sell.
Geraniums are once again widely available at Buurman Planten.
Various promotional materials available
With the Take it Easy campaign, Pelargonium for Europe supports you as a florist in presenting pelargonium as the season’s easy and versatile choice. By joining the campaign, you benefit from extra visibility and give your displays a professional boost.
The campaign materials are available free of charge and ready to use. They include atmospheric imagery for online and offline use, practical POS materials for the shop floor, and inspiring content with styling ideas, DIYs and care tips.
Take it Easy: join the campaign and show how pelargonium makes your shop – and your socials – bloom.
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Download all the materials for free here: Pelargonium materials 2026
